Social Media: basics first.

• Clearly define your product offering so your clients immediately understand it.
• Define market demographics for your product.
• Graphic design (UI) and user experience (UX).
• Make your products easy to find your website. Read book: Don't make me think!
• Simplify purchasing process; the "One click purchase" made Amazon.com famous.
• Collect and data-mine your client input (page views, click-thru, favorites, feedback forms, etc.)
• Generate ideas to improve your product and to reinvent your offering. (Extent of your offering's liquidity).
• SEO (Search Engine Optimization) define a short and clear list of keywords that are unique

Social Media: basics first.

• Clearly define your product offering so your clients immediately understand it.
• Define market demographics for your product.
• Graphic design (UI) and user experience (UX).
• Make your products easy to find your website. Read book: Don't make me think!
• Simplify purchasing process; the "One click purchase" made Amazon.com famous.
• Collect and data-mine your client input (page views, click-thru, favorites, feedback forms, etc.)
• Generate ideas to improve your product and to reinvent your offering. (Extent of your offering's liquidity).
• SEO (Search Engine Optimization) define a short and clear list of keywords that are unique

Social Media: why bother?

There are many reasons why you should re-invent your business using Social Media, here are just a few...

• Tower Records and many others went bankrupt while others (iTunes) skyrocketed 
• learn from your employee (most Tower Record employee were under 20 and playing MP3)
• learn from your clients 
• Customer support (TurboTax) people are happy to show off their knowledge
• Self updating CRM
• Behavioral advertisement targeting (hypertargeting)
• show advertisement to "25 year old tech savvy male in Chicago" 
• Avoid expensive purchases when users can provide you with all needed data (crowdsoursing):
• Facebook language translation
• custom databases
• MyStarBucksIdea
• Recruiting
• Weak ties carry the most "social capital" due to lack of obligation of parties to engage 
• You can keep on posting "this" because I don't feel obligated to act
• Customer references, LinkedIn  recommendations and reviews
• sales and management team 

Every company from Sears down is getting "Community Manager" positions; within next 3 years, every company, big or small, will have to embrace the "Social Web" marketing tools or they will become irrelevant.

Social Media: why bother?

There are many reasons why you should re-invent your business using Social Media, here are just a few...

• Tower Records and many others went bankrupt while others (iTunes) skyrocketed 
• learn from your employee (most Tower Record employee were under 20 and playing MP3)
• learn from your clients 
• Customer support (TurboTax) people are happy to show off their knowledge
• Self updating CRM
• Behavioral advertisement targeting (hypertargeting)
• show advertisement to "25 year old tech savvy male in Chicago" 
• Avoid expensive purchases when users can provide you with all needed data (crowdsoursing):
• Facebook language translation
• custom databases
• MyStarBucksIdea
• Recruiting
• Weak ties carry the most "social capital" due to lack of obligation of parties to engage 
• You can keep on posting "this" because I don't feel obligated to act
• Customer references, LinkedIn  recommendations and reviews
• sales and management team 

Every company from Sears down is getting "Community Manager" positions; within next 3 years, every company, big or small, will have to embrace the "Social Web" marketing tools or they will become irrelevant.

Established May 30, 2007, our goal is to work with Google technology community to promote education, community interaction and entrepreneurship.

So far we:

• organized 28 technology meet-ups
• organized 5 large conferences with Google, Motorola, UIC, etc.
• partnered with Android developer group from Motorola
• became official Google Technology User Group for Chicago (GTUG) 
• trying to reach out to other groups in Chicago to join forces

View our TECHNICAL BLOG

Established May 30, 2007, our goal is to work with Google technology community to promote education, community interaction and entrepreneurship.

So far we:

• organized 28 technology meet-ups
• organized 5 large conferences with Google, Motorola, UIC, etc.
• partnered with Android developer group from Motorola
• became official Google Technology User Group for Chicago (GTUG) 
• trying to reach out to other groups in Chicago to join forces

View our TECHNICAL BLOG

about

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about

TBD

ChicagoAndroid.com

Within next 3 years, every company, big or small,
will have to embrace the "Social Web" marketing tools
or they will become irrelevant.
                                                             - Uki D. Lucas, principal

Established May 30, 2007, our goal is to work with Google technology community to promote education, community interaction and entrepreneurship.

So far we:

• organized 28 technology meet-ups
• organized 5 large conferences with Google, Motorola, UIC, etc.
• partnered with Android developer group from Motorola
• became official Google Technology User Group for Chicago (GTUG) 
• trying to reach out to other groups in Chicago to join forces

View our TECHNICAL BLOG

What can we help you with?

• organize conferences to provide education on:
• using Social Media in your business
• development and implementing Social Web tools
• helping start-ups and small businesses
• Google Web and Android technologies
• provide one-on-one assessments of your company's needs
• free initial evaluation (time-limited offer)
• provide classes customized to your needs on how to use free Social Web tools
• custom development of complex solutions
• prototyping, design and User Experience (UX)
• Google Web toolkit (GWT) AJAX, CSSGoogle API for maps, OpenSocial, etc.Twitter APIFacebook API
• Android phone application development
• development of plug-and-play elements for Google sites, iGoogle pages, Orkut and Blogger
• development of additional tools for the Social Web

ChicagoAndroid.com

Within next 3 years, every company, big or small,
will have to embrace the "Social Web" marketing tools
or they will become irrelevant.
                                                             - Uki D. Lucas, principal

Established May 30, 2007, our goal is to work with Google technology community to promote education, community interaction and entrepreneurship.

So far we:

• organized 28 technology meet-ups
• organized 5 large conferences with Google, Motorola, UIC, etc.
• partnered with Android developer group from Motorola
• became official Google Technology User Group for Chicago (GTUG) 
• trying to reach out to other groups in Chicago to join forces

View our TECHNICAL BLOG

What can we help you with?

• organize conferences to provide education on:
• using Social Media in your business
• development and implementing Social Web tools
• helping start-ups and small businesses
• Google Web and Android technologies
• provide one-on-one assessments of your company's needs
• free initial evaluation (time-limited offer)
• provide classes customized to your needs on how to use free Social Web tools
• custom development of complex solutions
• prototyping, design and User Experience (UX)
• Google Web toolkit (GWT) AJAX, CSSGoogle API for maps, OpenSocial, etc.Twitter APIFacebook API
• Android phone application development
• development of plug-and-play elements for Google sites, iGoogle pages, Orkut and Blogger
• development of additional tools for the Social Web