Social Media: basics first.

• Clearly define your product offering so your clients immediately understand it.
• Define market demographics for your product.
• Graphic design (UI) and user experience (UX).
• Make your products easy to find your website. Read book: Don't make me think!
• Simplify purchasing process; the "One click purchase" made Amazon.com famous.
• Collect and data-mine your client input (page views, click-thru, favorites, feedback forms, etc.)
• Generate ideas to improve your product and to reinvent your offering. (Extent of your offering's liquidity).
• SEO (Search Engine Optimization) define a short and clear list of keywords that are unique