Value-add beyond your basic offering
- Think about the ways to enhance your offering,
- e.g. photographer could provide help tips on aperture and exposure settings
- Maintain interesting blogs on related topics (new, trendy and independent)
- Maintain a blog with help tips (for customers interested or frustrated about your product)
- Add value by inviting speakers to talk about topics related to your service offering
- Create useful YouTube videos that are related to your product
- Reach new demographics with various "flavors" of your basic offering to pick up on new trends
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