The author might choose a mobile application in addition to publishing an eBook on Amazon, or with Barnes & Noble because the application allows for:
- ability to display up to 3 customized splash screens
- ability to adjust how much of the content readers can share over social networks
- provide in-app purchases of other books, future chapters, or sections
- ability to have an “about author” page with contact information
- ability to follow Twitter, etc., stream from within the application
- ability to post comments with the built-in hashtag
- ability to email the author
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