eBook Tools and Formats

The eBook can be written with any text editor however in the final version it will be consumed as an HTML, PDF, ePub, or Kindle Mobi format.
Today, most authors still use word processors like Microsoft Word or Apple Pages. More specialized editors include StoryMill and Storyist.

- Microsoft Word: generic word processor, currently the most commonly used tool. Ability to download book templates.
- Apple Pages: a good generic word processor with PDF and ePub export.
- StoryMill: a good tool to write a script, however, it lacks export to ePub functionality
- Storyist: a good tool to write a script with ePub export functionality, but no PDF export.

Pros and Cons of self-publishing.
Self-publishing can be very attractive if you are:


- first-time author
- addressing a narrow niche of interest
- have a strong following outside of the mainstream media
- limited budget
Publishing with a mainstream publishing house makes sense when:
- you are a bestselling author
- you write on main-stream topics e.g. romantic novels
- you need help with marketing, but you are not a good social marketer
- you want a recognition that comes with a hardcover edition of your book
- you want to publish a large “coffee table” format album